GrowdoneASO

Booking.com ASO score: 82/100

Booking.com scores 82/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is keyword coverage (71/100). We found 5 things to improve; the top 3 are below.

App Store · Last checked 25 October 2026 · Refreshed monthly

App Store·🇺🇸 United States·Travel

Booking.com: Hotels & Travel

Hotels, flights & car rentals

Booking.com · ★ 4.8 (2,206,374)

82
out of 100

ASO score

Score by area

21 of 22 checks could run on public store data.

Metadata

76

Keyword coverage

71

Creatives

83

Ratings & reviews

100

Localisation & freshness

100

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Top keyword "cheap car rentals" is not in the title

    Fixhigh impact · medium effort

    What we saw: "cheap car rentals" is the highest-volume relevant term we found (volume 76/100, estimated).

    What to do: Add "cheap car rentals" to the title; the title carries the most ranking weight.

  2. 2

    Words repeated across title and subtitle

    Improvemedium impact · low effort

    What we saw: Repeated: hotels. Apple indexes each word once across all three fields; repeating a word spends characters without adding reach.

    What to do: Remove the repeated words from the subtitle and spend the characters on gap keywords.

  3. 3

    Ranks top 10 for 25% of high-volume terms

    Improvehigh impact · high effort

    What we saw: 3 of 12 highest-volume terms rank in the top 10.

    What to do: Target the gap keywords below: add them to indexed fields and build downloads velocity on them.

2 more fixes in the full report(1 high impact)

  • Visible for 12 of 28 tracked terms
  • No preview video

Is this your app, or one like it? Run a free audit of your own listing

Top keywords

The 5 most searched terms we checked, and where this app ranks (top 93 results).

cheap car rentals

Not in its listing text · demand 76/100 · difficulty 54/100

Verified#60

nu car rentals

Not in its listing text · demand 75/100 · difficulty 50/100

Verified93+

hotels 70

Not in its listing text · demand 73/100 · difficulty 43/100

Verified76+

flights

In its subtitle, description · demand 61/100 · difficulty 85/100

Verified#13

hotel

In its description · demand 61/100 · difficulty 100/100

Verified#3

23 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

Reviews

From the 200 most recent public reviews.

0%

Replied to by the developer

41%

1–2 star reviews

5%

Reviews about bugs

What this listing gets right

  • Title uses 28 of 30 characters
  • Subtitle uses 29 of 30 characters
  • Title contains a descriptive keyword, not just the brand
  • Description is 3,530 characters
  • Opening lines lead with a key search term
  • No guideline-risky terms in title or subtitle
  • Top-10 coverage matches or beats the competitor median (7 vs 3)
  • No keyword gaps against competitors
  • 9 screenshots (max 10)
  • Icon present
  • Average rating 4.85 from 2,206,374 ratings
  • Rating volume is 96% of the competitor median
  • 5% of 1–2 star reviews mention bugs or crashes
  • Last updated 3 days ago
  • Release notes present
  • Localised in 40 languages

Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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Booking.com Growdone ASO score: 82/100
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Growdone ASO is not affiliated with Booking.com. This page uses only facts from the public App Store listing (store page). App names and icons belong to their owners. Are you the developer? Claim this page or ask us to remove it.