GrowdoneASO

Hotels.com ASO score: 86/100

Hotels.com scores 86/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is keyword coverage (63/100). We found 5 things to improve; the top 3 are below.

App Store · Last checked 25 October 2026 · Refreshed monthly

App Store·🇺🇸 United States·Travel

Hotels.com: Book Hotel Deals

Last-minute stays & rewards

Hotels.com · ★ 4.8 (2,302,866)

86
out of 100

ASO score

Score by area

21 of 22 checks could run on public store data.

Metadata

95

Keyword coverage

63

Creatives

83

Ratings & reviews

100

Localisation & freshness

100

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Opening lines do not mention a key search term

    Improvemedium impact · low effort

    What we saw: First lines: "Hotels.com® is a hotel booking app for finding and reserving hotels worldwide—from city-center rooms and beach resorts to budget motels and …"

    What to do: Rewrite the first 3 lines (visible before 'more') to state the outcome using your top 2 keywords.

  2. 2

    3 keyword gaps where competitors rank top 10 and you are absent

    Improvehigh impact · medium effort

    What we saw: Gaps: deals go, flights, compare

    What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).

  3. 3

    Ranks top 10 for 25% of high-volume terms

    Improvehigh impact · high effort

    What we saw: 4 of 16 highest-volume terms rank in the top 10.

    What to do: Target the gap keywords below: add them to indexed fields and build downloads velocity on them.

2 more fixes in the full report(1 high impact)

  • Visible for 11 of 38 tracked terms
  • No preview video

Is this your app, or one like it? Run a free audit of your own listing

Top keywords

The 5 most searched terms we checked, and where this app ranks (top 97 results).

deals

In its title, description · demand 94/100 · difficulty 80/100

Verified97+

book hotel

In its title · demand 81/100 · difficulty 79/100

Verified#7

hotel deals

In its title, description · demand 80/100 · difficulty 70/100

Verified#7

last minute tickets

Not in its listing text · demand 78/100 · difficulty 62/100

Verified91+

cheap hotel deals

Not in its listing text · demand 77/100 · difficulty 60/100

Verified#9

33 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

Reviews

From the 200 most recent public reviews.

0%

Replied to by the developer

44%

1–2 star reviews

5%

Reviews about bugs

What this listing gets right

  • Title uses 28 of 30 characters
  • Subtitle uses 27 of 30 characters
  • No wasted words across title and subtitle
  • Top keyword "deals" is in the title
  • Title contains a descriptive keyword, not just the brand
  • Description is 3,552 characters
  • No guideline-risky terms in title or subtitle
  • Top-10 coverage matches or beats the competitor median (6 vs 6)
  • 8 screenshots (max 10)
  • Icon present
  • Average rating 4.79 from 2,302,866 ratings
  • Rating volume at or above competitor median
  • 5% of 1–2 star reviews mention bugs or crashes
  • Last updated 6 days ago
  • Release notes present
  • Localised in 23 languages

Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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Hotels.com Growdone ASO score: 86/100
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Growdone ASO is not affiliated with Hotels.com. This page uses only facts from the public App Store listing (store page). App names and icons belong to their owners. Are you the developer? Claim this page or ask us to remove it.