GrowdoneASO

McDonald's ASO score: 66/100

McDonald's scores 66/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is keyword coverage (46/100). We found 9 things to improve; the top 3 are below.

App Store · Last checked 25 October 2026 · Refreshed monthly

App Store·🇺🇸 United States·Food & grocery

McDonald's

Order, Deals & Rewards

McDonald's USA · ★ 4.8 (7,884,419)

66
out of 100

ASO score

Score by area

21 of 22 checks could run on public store data.

Metadata

65

Keyword coverage

46

Creatives

58

Ratings & reviews

100

Localisation & freshness

79

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Title uses 10 of 30 characters

    Fixhigh impact · low effort

    What we saw: "McDonald's" (10 chars). The title is the strongest ranking field in both stores.

    What to do: Use the remaining 20 characters for your top keyword, e.g. "Brand: keyword phrase".

  2. 2

    Subtitle uses 22 of 30 characters

    Improvehigh impact · low effort

    What we saw: "Order, Deals & Rewards"

    What to do: Write a 30-character subtitle that states the outcome and includes 2–3 keywords not already in the title.

  3. 3

    Top keyword "rewards" is not in the title

    Improvehigh impact · medium effort

    What we saw: "rewards" is the highest-volume relevant term we found (volume 97/100, estimated). It appears in the subtitle only.

    What to do: Add "rewards" to the title; the title carries the most ranking weight.

6 more fixes in the full report(4 high impact)

  • Ranks top 10 for 0% of high-volume terms
  • 2 keyword gaps where competitors rank top 10 and you are absent
  • 3 screenshots (max 10)
  • Visible for 9 of 25 tracked terms
  • Localised in 4 languages
  • No preview video

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Top keywords

The 5 most searched terms we checked, and where this app ranks (top 95 results).

rewards

In its subtitle, description · demand 97/100 · difficulty 82/100

Verified#34

deals

In its subtitle, description · demand 94/100 · difficulty 80/100

Verified97+

order food

Not in its listing text · demand 81/100 · difficulty 71/100

Verified#51

deals finder

Not in its listing text · demand 76/100 · difficulty 55/100

Verified89+

deals go

Not in its listing text · demand 75/100 · difficulty 53/100

Verified86+

20 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

Reviews

From the 200 most recent public reviews.

0%

Replied to by the developer

81%

1–2 star reviews

11%

Reviews about bugs

What this listing gets right

  • No wasted words across title and subtitle
  • Title contains a descriptive keyword, not just the brand
  • Description is 1,534 characters
  • Opening lines lead with a key search term
  • No guideline-risky terms in title or subtitle
  • Top-10 coverage matches or beats the competitor median (2 vs 2)
  • Icon present
  • Average rating 4.84 from 7,884,419 ratings
  • Rating volume at or above competitor median
  • 11% of 1–2 star reviews mention bugs or crashes
  • Last updated 13 days ago
  • Release notes present

Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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McDonald's Growdone ASO score: 66/100
<a href="https://growdone.com/apps/ios/mcdonald-s-id922103212"><img src="https://growdone.com/badge/ios/922103212.svg" alt="McDonald's Growdone ASO score: 66/100" height="20"></a>
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Growdone ASO is not affiliated with McDonald's USA. This page uses only facts from the public App Store listing (store page). App names and icons belong to their owners. Are you the developer? Claim this page or ask us to remove it.