GrowdoneASO

Microsoft Outlook ASO score: 86/100

Microsoft Outlook scores 86/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is keyword coverage (79/100). We found 4 things to improve; the top 3 are below.

App Store · Last checked 25 October 2026 · Refreshed monthly

App Store·🇺🇸 United States·Productivity

Microsoft Outlook

Secure Email, Calendar & Files

Microsoft Corporation · ★ 4.8 (9,352,010)

86
out of 100

ASO score

Score by area

21 of 22 checks could run on public store data.

Metadata

82

Keyword coverage

79

Creatives

83

Ratings & reviews

100

Localisation & freshness

100

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Title uses 17 of 30 characters

    Fixhigh impact · low effort

    What we saw: "Microsoft Outlook" (17 chars). The title is the strongest ranking field in both stores.

    What to do: Use the remaining 13 characters for your top keyword, e.g. "Brand: keyword phrase".

  2. 2

    1 keyword gaps where competitors rank top 10 and you are absent

    Improvehigh impact · medium effort

    What we saw: Gaps: email clean up

    What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).

  3. 3

    Visible for 14 of 29 tracked terms

    Improvehigh impact · high effort

    What we saw: Presence in the top 100 results across the keyword set.

    What to do: Widen coverage by adding 2-word phrases from the gap list to the subtitle / short description.

1 more fix in the full report

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Top keywords

The 5 most searched terms we checked, and where this app ranks (top 85 results).

outlook

In its title, description · demand 99/100 · difficulty 76/100

Verified#1

email

In its subtitle, description · demand 97/100 · difficulty 72/100

Verified#4

outlook calendar

Not in its listing text · demand 79/100 · difficulty 62/100

Verified#1

outlook authenticator

Not in its listing text · demand 77/100 · difficulty 57/100

Verified#2

email client

Not in its listing text · demand 76/100 · difficulty 59/100

Verified#3

24 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

Reviews

From the 200 most recent public reviews.

0%

Replied to by the developer

21%

1–2 star reviews

15%

Reviews about bugs

What this listing gets right

  • Subtitle uses 30 of 30 characters
  • No wasted words across title and subtitle
  • Top keyword "outlook" is in the title
  • Title contains a descriptive keyword, not just the brand
  • Description is 2,836 characters
  • Opening lines lead with a key search term
  • No guideline-risky terms in title or subtitle
  • Ranks top 10 for 58% of high-volume terms
  • Top-10 coverage matches or beats the competitor median (10 vs 5)
  • 9 screenshots (max 10)
  • Icon present
  • Average rating 4.79 from 9,352,010 ratings
  • Rating volume at or above competitor median
  • 15% of 1–2 star reviews mention bugs or crashes
  • Last updated 6 days ago
  • Release notes present
  • Localised in 47 languages

Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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Microsoft Outlook Growdone ASO score: 86/100
<a href="https://growdone.com/apps/ios/microsoft-outlook-id951937596"><img src="https://growdone.com/badge/ios/951937596.svg" alt="Microsoft Outlook Growdone ASO score: 86/100" height="20"></a>
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Growdone ASO is not affiliated with Microsoft Corporation. This page uses only facts from the public App Store listing (store page). App names and icons belong to their owners. Are you the developer? Claim this page or ask us to remove it.