Microsoft Teams ASO score: 73/100
Microsoft Teams scores 73/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is keyword coverage (50/100). We found 8 things to improve; the top 3 are below.
App Store · Last checked 25 October 2026 · Refreshed monthly
Microsoft Teams
Call. Chat. Collaborate
Microsoft Corporation · ★ 4.8 (3,381,707)
ASO score
Score by area
21 of 22 checks could run on public store data.
Metadata
65
Keyword coverage
50
Creatives
83
Ratings & reviews
100
Localisation & freshness
93
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Title uses 15 of 30 characters
Fixhigh impact · low effortWhat we saw: "Microsoft Teams" (15 chars). The title is the strongest ranking field in both stores.
What to do: Use the remaining 15 characters for your top keyword, e.g. "Brand: keyword phrase".
- 2
Subtitle uses 23 of 30 characters
Improvehigh impact · low effortWhat we saw: "Call. Chat. Collaborate"
What to do: Write a 30-character subtitle that states the outcome and includes 2–3 keywords not already in the title.
- 3
Top keyword "call" is not in the title
Improvehigh impact · medium effortWhat we saw: "call" is the highest-volume relevant term we found (volume 96/100, estimated). It appears in the subtitle only.
What to do: Add "call" to the title; the title carries the most ranking weight.
5 more fixes in the full report(3 high impact)
- Visible for 5 of 22 tracked terms
- 3 keyword gaps where competitors rank top 10 and you are absent
- Ranks top 10 for 22% of high-volume terms
- Release notes missing or generic
- No preview video
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Top keywords
The 5 most searched terms we checked, and where this app ranks (top 86 results).
call
In its subtitle, description · demand 96/100 · difficulty 82/100
teams
In its title, description · demand 94/100 · difficulty 62/100
collaborate
In its subtitle, description · demand 88/100 · difficulty 44/100
caller id
Not in its listing text · demand 74/100 · difficulty 64/100
call filter
Not in its listing text · demand 74/100 · difficulty 57/100
17 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.

Chanty - Team Collaboration
Chanty, Inc. · ★ 4.5

Google Chat
Google · ★ 4.6

LinkedIn: Community & Network
LinkedIn Corporation · ★ 4.8
See scoreMicrosoft Outlook
Microsoft Corporation · ★ 4.8

Zoho Cliq - Team Communication
Zoho Corporation · ★ 4.8
Reviews
From the 200 most recent public reviews.
0%
Replied to by the developer
72%
1–2 star reviews
16%
Reviews about bugs
What this listing gets right
- No wasted words across title and subtitle
- Title contains a descriptive keyword, not just the brand
- Description is 3,064 characters
- Opening lines lead with a key search term
- No guideline-risky terms in title or subtitle
- Top-10 coverage matches or beats the competitor median (3 vs 1)
- 9 screenshots (max 10)
- Icon present
- Average rating 4.80 from 3,381,707 ratings
- Rating volume at or above competitor median
- 16% of 1–2 star reviews mention bugs or crashes
- Last updated 2 days ago
- Localised in 47 languages
Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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