Microsoft Teams ASO score: 73/100

Microsoft Teams scores 73/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is keyword coverage (50/100). We found 8 things to improve; the top 3 are below.

App Store · Last checked 25 October 2026 · Refreshed monthly

App Store·🇺🇸 United States·Productivity

Microsoft Teams

Call. Chat. Collaborate

Microsoft Corporation · ★ 4.8 (3,381,707)

73
out of 100

ASO score

Score by area

21 of 22 checks could run on public store data.

Metadata

65

Keyword coverage

50

Creatives

83

Ratings & reviews

100

Localisation & freshness

93

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Title uses 15 of 30 characters

    Fixhigh impact · low effort

    What we saw: "Microsoft Teams" (15 chars). The title is the strongest ranking field in both stores.

    What to do: Use the remaining 15 characters for your top keyword, e.g. "Brand: keyword phrase".

  2. 2

    Subtitle uses 23 of 30 characters

    Improvehigh impact · low effort

    What we saw: "Call. Chat. Collaborate"

    What to do: Write a 30-character subtitle that states the outcome and includes 2–3 keywords not already in the title.

  3. 3

    Top keyword "call" is not in the title

    Improvehigh impact · medium effort

    What we saw: "call" is the highest-volume relevant term we found (volume 96/100, estimated). It appears in the subtitle only.

    What to do: Add "call" to the title; the title carries the most ranking weight.

5 more fixes in the full report(3 high impact)

  • Visible for 5 of 22 tracked terms
  • 3 keyword gaps where competitors rank top 10 and you are absent
  • Ranks top 10 for 22% of high-volume terms
  • Release notes missing or generic
  • No preview video

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Top keywords

The 5 most searched terms we checked, and where this app ranks (top 86 results).

call

In its subtitle, description · demand 96/100 · difficulty 82/100

Verified86+

teams

In its title, description · demand 94/100 · difficulty 62/100

Verified#1

collaborate

In its subtitle, description · demand 88/100 · difficulty 44/100

Verified#2

caller id

Not in its listing text · demand 74/100 · difficulty 64/100

Verified80+

call filter

Not in its listing text · demand 74/100 · difficulty 57/100

Verified86+

17 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

Reviews

From the 200 most recent public reviews.

0%

Replied to by the developer

72%

1–2 star reviews

16%

Reviews about bugs

What this listing gets right

  • No wasted words across title and subtitle
  • Title contains a descriptive keyword, not just the brand
  • Description is 3,064 characters
  • Opening lines lead with a key search term
  • No guideline-risky terms in title or subtitle
  • Top-10 coverage matches or beats the competitor median (3 vs 1)
  • 9 screenshots (max 10)
  • Icon present
  • Average rating 4.80 from 3,381,707 ratings
  • Rating volume at or above competitor median
  • 16% of 1–2 star reviews mention bugs or crashes
  • Last updated 2 days ago
  • Localised in 47 languages

Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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Microsoft Teams Growdone ASO score: 73/100
<a href="https://growdone.com/apps/ios/microsoft-teams-id1113153706"><img src="https://growdone.com/badge/ios/1113153706.svg" alt="Microsoft Teams Growdone ASO score: 73/100" height="20"></a>
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