PayPal ASO score: 77/100
PayPal scores 77/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is keyword coverage (58/100). We found 7 things to improve; the top 3 are below.
App Store · Last checked 25 October 2026 · Refreshed monthly
PayPal - Pay, Send, Save
Debit card, rewards, pay later
PayPal, Inc. · ★ 4.8 (6,299,216)
ASO score
Score by area
21 of 22 checks could run on public store data.
Metadata
71
Keyword coverage
58
Creatives
83
Ratings & reviews
100
Localisation & freshness
100
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Title uses 24 of 30 characters
Improvehigh impact · low effortWhat we saw: "PayPal - Pay, Send, Save" (24 chars). The title is the strongest ranking field in both stores.
What to do: Use the remaining 6 characters for your top keyword, e.g. "Brand: keyword phrase".
- 2
Words repeated across title and subtitle
Improvemedium impact · low effortWhat we saw: Repeated: pay. Apple indexes each word once across all three fields; repeating a word spends characters without adding reach.
What to do: Remove the repeated words from the subtitle and spend the characters on gap keywords.
- 3
Opening lines do not mention a key search term
Improvemedium impact · low effortWhat we saw: First lines: "PayPal is a smart way to securely shop in-store and online, earn rewards points on brands you love, send money and much more. SHOP WITH PUR…"
What to do: Rewrite the first 3 lines (visible before 'more') to state the outcome using your top 2 keywords.
4 more fixes in the full report(3 high impact)
- Top keyword "debit card" is not in the title
- Ranks top 10 for 10% of high-volume terms
- 1 keyword gaps where competitors rank top 10 and you are absent
- No preview video
Is this your app, or one like it? Run a free audit of your own listing
Top keywords
The 5 most searched terms we checked, and where this app ranks (top 93 results).
debit card
In its subtitle, description · demand 80/100 · difficulty 67/100
debit card bank
Not in its listing text · demand 80/100 · difficulty 64/100
pay later card
Not in its listing text · demand 78/100 · difficulty 59/100
pay later
In its subtitle, description · demand 77/100 · difficulty 67/100
pay later flights
Not in its listing text · demand 77/100 · difficulty 55/100
20 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
See scoreCash App
Block, Inc. · ★ 4.8
Wise: Global Money Transfer
Wise Payments Ltd · ★ 4.6
Revolut: send, spend, and save
Revolut Ltd · ★ 4.7
DailyPay On-Demand Pay
Daily Pay Inc. · ★ 4.8
Afterpay: Pay over time
Afterpay · ★ 4.9
Reviews
From the 200 most recent public reviews.
0%
Replied to by the developer
81%
1–2 star reviews
7%
Reviews about bugs
What this listing gets right
- Subtitle uses 30 of 30 characters
- Title contains a descriptive keyword, not just the brand
- Description is 2,412 characters
- No guideline-risky terms in title or subtitle
- Visible for 15 of 25 tracked terms
- Top-10 coverage matches or beats the competitor median (5 vs 3)
- 8 screenshots (max 10)
- Icon present
- Average rating 4.78 from 6,299,216 ratings
- Rating volume at or above competitor median
- 7% of 1–2 star reviews mention bugs or crashes
- Last updated 3 days ago
- Release notes present
- Localised in 36 languages
Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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