Pluto TV ASO score: 88/100
Pluto TV scores 88/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is keyword coverage (75/100). We found 5 things to improve; the top 3 are below.
App Store · Last checked 25 October 2026 · Refreshed monthly
Pluto TV: Watch Free Movies/TV
Stream Shows, Films & Live TV
Pluto.tv · ★ 4.8 (1,626,766)
ASO score
Score by area
21 of 22 checks could run on public store data.
Metadata
91
Keyword coverage
75
Creatives
83
Ratings & reviews
100
Localisation & freshness
100
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Words repeated across title and subtitle
Improvemedium impact · low effortWhat we saw: Repeated: tv. Apple indexes each word once across all three fields; repeating a word spends characters without adding reach.
What to do: Remove the repeated words from the subtitle and spend the characters on gap keywords.
- 2
Title/subtitle uses risky terms: free
Improvemedium impact · low effortWhat we saw: Apple rejects superlatives and pricing words in metadata (Guideline 2.3.7).
What to do: Replace with a concrete benefit or keyword.
- 3
1 keyword gaps where competitors rank top 10 and you are absent
Improvehigh impact · medium effortWhat we saw: Gaps: watch movies together
What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).
2 more fixes in the full report(1 high impact)
- Ranks top 10 for 25% of high-volume terms
- No preview video
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Top keywords
The 5 most searched terms we checked, and where this app ranks (top 75 results).
watch
In its title, description · demand 92/100 · difficulty 68/100
watch movies
In its description · demand 78/100 · difficulty 59/100
watch it
Not in its listing text · demand 78/100 · difficulty 61/100
watch faces
Not in its listing text · demand 75/100 · difficulty 80/100
watch games
Not in its listing text · demand 72/100 · difficulty 46/100
13 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
See scoreTubi: Movies & Live TV
Tubi, Inc · ★ 4.8
Movie App - Movies Now! + TV
Flickdirect Inc · ★ 4.6
Movies Anywhere
Movies Anywhere · ★ 4.6
MovieX: Movies & TV Shows
Divyang Katharotiya · ★ 4.5
123Play
David Buhauer · ★ 3.7
Reviews
From the 200 most recent public reviews.
0%
Replied to by the developer
44%
1–2 star reviews
18%
Reviews about bugs
What this listing gets right
- Title uses 30 of 30 characters
- Subtitle uses 29 of 30 characters
- Top keyword "watch" is in the title
- Title contains a descriptive keyword, not just the brand
- Description is 2,278 characters
- Opening lines lead with a key search term
- Visible for 11 of 18 tracked terms
- Top-10 coverage matches or beats the competitor median (6 vs 2)
- 6 screenshots (max 10)
- Icon present
- Average rating 4.78 from 1,626,766 ratings
- Rating volume at or above competitor median
- 18% of 1–2 star reviews mention bugs or crashes
- Last updated 3 days ago
- Release notes present
- Localised in 10 languages
Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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