Tubi ASO score: 74/100
Tubi scores 74/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is keyword coverage (46/100). We found 8 things to improve; the top 3 are below.
App Store · Last checked 25 October 2026 · Refreshed monthly
Tubi: Movies & Live TV
Watch sports, news, TV & more
Tubi, Inc · ★ 4.8 (1,282,837)
ASO score
Score by area
21 of 22 checks could run on public store data.
Metadata
76
Keyword coverage
46
Creatives
83
Ratings & reviews
100
Localisation & freshness
79
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Title uses 22 of 30 characters
Improvehigh impact · low effortWhat we saw: "Tubi: Movies & Live TV" (22 chars). The title is the strongest ranking field in both stores.
What to do: Use the remaining 8 characters for your top keyword, e.g. "Brand: keyword phrase".
- 2
Words repeated across title and subtitle
Improvemedium impact · low effortWhat we saw: Repeated: tv. Apple indexes each word once across all three fields; repeating a word spends characters without adding reach.
What to do: Remove the repeated words from the subtitle and spend the characters on gap keywords.
- 3
Top keyword "sports news" is not in the title
Improvehigh impact · medium effortWhat we saw: "sports news" is the highest-volume relevant term we found (volume 79/100, estimated). It appears in the subtitle only.
What to do: Add "sports news" to the title; the title carries the most ranking weight.
5 more fixes in the full report(3 high impact)
- Ranks top 10 for 9% of high-volume terms
- 1 keyword gaps where competitors rank top 10 and you are absent
- Visible for 12 of 27 tracked terms
- Localised in 3 languages
- No preview video
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Top keywords
The 5 most searched terms we checked, and where this app ranks (top 93 results).
sports news
In its subtitle · demand 79/100 · difficulty 73/100
news tv
In its subtitle · demand 78/100 · difficulty 60/100
live wallpaper
Not in its listing text · demand 77/100 · difficulty 80/100
live tv
In its title, description · demand 76/100 · difficulty 69/100
live tv streaming
Not in its listing text · demand 76/100 · difficulty 53/100
22 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
See scorePluto TV: Watch Free Movies/TV
Pluto.tv · ★ 4.8
Sling: Live TV, Sports & News
Sling TV, LLC · ★ 4.6
TV Guide: Streaming & Live TV
TV Guide · ★ 4.3
Philo: Shows, Movies & Live TV
Philo · ★ 4.8
Fubo: Watch Live TV & Sports
fuboTV Inc. · ★ 4.5
Reviews
From the 200 most recent public reviews.
0%
Replied to by the developer
20%
1–2 star reviews
3%
Reviews about bugs
What this listing gets right
- Subtitle uses 29 of 30 characters
- Title contains a descriptive keyword, not just the brand
- Description is 2,462 characters
- Opening lines lead with a key search term
- No guideline-risky terms in title or subtitle
- Top-10 coverage matches or beats the competitor median (9 vs 3)
- 6 screenshots (max 10)
- Icon present
- Average rating 4.78 from 1,282,837 ratings
- Rating volume at or above competitor median
- 3% of 1–2 star reviews mention bugs or crashes
- Last updated 5 days ago
- Release notes present
Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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