Slack ASO score: 60/100
Slack scores 60/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is localisation & freshness (100/100) and its weakest is keyword coverage (33/100). We found 10 things to improve; the top 3 are below.
App Store · Last checked 25 October 2026 · Refreshed monthly
Slack
Business Communication
Slack Technologies, Inc. · ★ 4.1 (54,458)
ASO score
Score by area
21 of 22 checks could run on public store data.
Metadata
53
Keyword coverage
33
Creatives
83
Ratings & reviews
64
Localisation & freshness
100
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Title uses 5 of 30 characters
Fixhigh impact · low effortWhat we saw: "Slack" (5 chars). The title is the strongest ranking field in both stores.
What to do: Use the remaining 25 characters for your top keyword, e.g. "Brand: keyword phrase".
- 2
Title is brand-only
Fixhigh impact · low effortWhat we saw: Title words: slack.
What to do: Append what the app does after the brand, e.g. "NoteNest – Voice Notes".
- 3
Subtitle uses 22 of 30 characters
Improvehigh impact · low effortWhat we saw: "Business Communication"
What to do: Write a 30-character subtitle that states the outcome and includes 2–3 keywords not already in the title.
7 more fixes in the full report(5 high impact)
- Top keyword "communication" is not in the title
- Ranks top 10 for 18% of high-volume terms
- Visible for 2 of 27 tracked terms
- 1 keyword gaps where competitors rank top 10 and you are absent
- Average rating 4.14 from 54,458 ratings
- No preview video
Is this your app, or one like it? Run a free audit of your own listing
Top keywords
The 5 most searched terms we checked, and where this app ranks (top 98 results).
communication
In its subtitle, description · demand 100/100 · difficulty 73/100
business
In its subtitle, description · demand 96/100 · difficulty 84/100
workout
Not in its listing text · demand 96/100 · difficulty 76/100
workforce
Not in its listing text · demand 91/100 · difficulty 65/100
find friends
Not in its listing text · demand 77/100 · difficulty 57/100
22 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.

Google Chat
Google · ★ 4.6

Pumble
CAKE.com · ★ 4.7
See scoreWhatsApp Messenger
WhatsApp Inc. · ★ 4.7

WhatsApp Business
WhatsApp Inc. · ★ 4.7

Meta Business Suite
Meta Platforms, Inc. · ★ 4.7
Reviews
From the 200 most recent public reviews.
0%
Replied to by the developer
37%
1–2 star reviews
4%
Reviews about bugs
What this listing gets right
- No wasted words across title and subtitle
- Description is 2,805 characters
- Opening lines lead with a key search term
- No guideline-risky terms in title or subtitle
- Top-10 coverage matches or beats the competitor median (2 vs 1)
- 7 screenshots (max 10)
- Icon present
- 4% of 1–2 star reviews mention bugs or crashes
- Last updated 4 days ago
- Release notes present
- Localised in 10 languages
Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
Is this your app?
Claim this page to get a verified mark, and show your score on your website or README:
<a href="https://growdone.com/apps/ios/slack-id618783545"><img src="https://growdone.com/badge/ios/618783545.svg" alt="Slack Growdone ASO score: 60/100" height="20"></a>Claim this page
Want this report for your own app?
Paste your App Store or Google Play link. In about a minute you get your score, your 3 biggest wins and the searches competitors win. Free, no card.
Growdone ASO is not affiliated with Slack Technologies, Inc.. This page uses only facts from the public App Store listing (store page). App names and icons belong to their owners. Are you the developer? Claim this page or ask us to remove it.