Slack ASO score: 60/100

Slack scores 60/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is localisation & freshness (100/100) and its weakest is keyword coverage (33/100). We found 10 things to improve; the top 3 are below.

App Store · Last checked 25 October 2026 · Refreshed monthly

App Store·🇺🇸 United States·Productivity

Slack

Business Communication

Slack Technologies, Inc. · ★ 4.1 (54,458)

60
out of 100

ASO score

Score by area

21 of 22 checks could run on public store data.

Metadata

53

Keyword coverage

33

Creatives

83

Ratings & reviews

64

Localisation & freshness

100

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Title uses 5 of 30 characters

    Fixhigh impact · low effort

    What we saw: "Slack" (5 chars). The title is the strongest ranking field in both stores.

    What to do: Use the remaining 25 characters for your top keyword, e.g. "Brand: keyword phrase".

  2. 2

    Title is brand-only

    Fixhigh impact · low effort

    What we saw: Title words: slack.

    What to do: Append what the app does after the brand, e.g. "NoteNest – Voice Notes".

  3. 3

    Subtitle uses 22 of 30 characters

    Improvehigh impact · low effort

    What we saw: "Business Communication"

    What to do: Write a 30-character subtitle that states the outcome and includes 2–3 keywords not already in the title.

7 more fixes in the full report(5 high impact)

  • Top keyword "communication" is not in the title
  • Ranks top 10 for 18% of high-volume terms
  • Visible for 2 of 27 tracked terms
  • 1 keyword gaps where competitors rank top 10 and you are absent
  • Average rating 4.14 from 54,458 ratings
  • No preview video

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Top keywords

The 5 most searched terms we checked, and where this app ranks (top 98 results).

communication

In its subtitle, description · demand 100/100 · difficulty 73/100

Verified#9

business

In its subtitle, description · demand 96/100 · difficulty 84/100

Verified97+

workout

Not in its listing text · demand 96/100 · difficulty 76/100

Verified96+

workforce

Not in its listing text · demand 91/100 · difficulty 65/100

Verified97+

find friends

Not in its listing text · demand 77/100 · difficulty 57/100

Verified94+

22 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

Reviews

From the 200 most recent public reviews.

0%

Replied to by the developer

37%

1–2 star reviews

4%

Reviews about bugs

What this listing gets right

  • No wasted words across title and subtitle
  • Description is 2,805 characters
  • Opening lines lead with a key search term
  • No guideline-risky terms in title or subtitle
  • Top-10 coverage matches or beats the competitor median (2 vs 1)
  • 7 screenshots (max 10)
  • Icon present
  • 4% of 1–2 star reviews mention bugs or crashes
  • Last updated 4 days ago
  • Release notes present
  • Localised in 10 languages

Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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Slack Growdone ASO score: 60/100
<a href="https://growdone.com/apps/ios/slack-id618783545"><img src="https://growdone.com/badge/ios/618783545.svg" alt="Slack Growdone ASO score: 60/100" height="20"></a>
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