GrowdoneASO

WhatsApp Messenger ASO score: 82/100

WhatsApp Messenger scores 82/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is creatives (58/100). We found 6 things to improve; the top 3 are below.

App Store · Last checked 25 October 2026 · Refreshed monthly

App Store·🇺🇸 United States·Social

WhatsApp Messenger

Simple. Reliable. Private.

WhatsApp Inc. · ★ 4.7 (18,839,422)

82
out of 100

ASO score

Score by area

21 of 22 checks could run on public store data.

Metadata

86

Keyword coverage

79

Creatives

58

Ratings & reviews

100

Localisation & freshness

100

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Title uses 18 of 30 characters

    Improvehigh impact · low effort

    What we saw: "WhatsApp Messenger" (18 chars). The title is the strongest ranking field in both stores.

    What to do: Use the remaining 12 characters for your top keyword, e.g. "Brand: keyword phrase".

  2. 2

    Opening lines do not mention a key search term

    Improvemedium impact · low effort

    What we saw: First lines: "WhatsApp from Meta is a free messaging and calling app used by over 2 billion people across 180+ countries. It's super simple, reliable and …"

    What to do: Rewrite the first 3 lines (visible before 'more') to state the outcome using your top 2 keywords.

  3. 3

    1 keyword gaps where competitors rank top 10 and you are absent

    Improvehigh impact · medium effort

    What we saw: Gaps: reliable private

    What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).

3 more fixes in the full report(2 high impact)

  • 5 screenshots (max 10)
  • Visible for 8 of 19 tracked terms
  • No preview video

Is this your app, or one like it? Run a free audit of your own listing

Top keywords

The 5 most searched terms we checked, and where this app ranks (top 83 results).

messenger

In its title · demand 100/100 · difficulty 79/100

Verified#5

group chats

In its description · demand 79/100 · difficulty 64/100

Verified#5

messenger kids

Not in its listing text · demand 78/100 · difficulty 66/100

Verified#6

messenger games

Not in its listing text · demand 77/100 · difficulty 56/100

Verified#81

messenger business

Not in its listing text · demand 74/100 · difficulty 51/100

Verified#5

14 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

  • Messenger

    Meta Platforms, Inc. · ★ 4.7

  • Seagull IM

    Chengdu zhengdu Technology Co., Ltd · ★ 3.6

  • Facebook

    Meta Platforms, Inc. · ★ 4.5

    See score

  • ZoogVPN・Private & Secure Proxy

    ZOOG SERVICES SINGLE MEMBER PRIVATE COMPANY · ★ 4.7

  • 123VPN - Reliable and Simple

    Tuoyou Technology Ltd. · ★ 3.0

Reviews

From the 200 most recent public reviews.

0%

Replied to by the developer

45%

1–2 star reviews

6%

Reviews about bugs

What this listing gets right

  • Subtitle uses 26 of 30 characters
  • No wasted words across title and subtitle
  • Top keyword "messenger" is in the title
  • Title contains a descriptive keyword, not just the brand
  • Description is 2,382 characters
  • No guideline-risky terms in title or subtitle
  • Ranks top 10 for 50% of high-volume terms
  • Top-10 coverage matches or beats the competitor median (4 vs 1)
  • Icon present
  • Average rating 4.68 from 18,839,422 ratings
  • Rating volume at or above competitor median
  • 6% of 1–2 star reviews mention bugs or crashes
  • Last updated 3 days ago
  • Release notes present
  • Localised in 39 languages

Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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WhatsApp Messenger Growdone ASO score: 82/100
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