United Airlines ASO score: 52/100
United Airlines scores 52/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is keyword coverage (13/100). We found 11 things to improve; the top 3 are below.
App Store · Last checked 25 October 2026 · Refreshed monthly
United Airlines
Travel
United Airlines · ★ 4.8 (8,432,628)
ASO score
Score by area
21 of 22 checks could run on public store data.
Metadata
32
Keyword coverage
13
Creatives
83
Ratings & reviews
100
Localisation & freshness
79
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Title uses 15 of 30 characters
Fixhigh impact · low effortWhat we saw: "United Airlines" (15 chars). The title is the strongest ranking field in both stores.
What to do: Use the remaining 15 characters for your top keyword, e.g. "Brand: keyword phrase".
- 2
Subtitle uses 6 of 30 characters
Fixhigh impact · low effortWhat we saw: "Travel"
What to do: Write a 30-character subtitle that states the outcome and includes 2–3 keywords not already in the title.
- 3
Title is brand-only
Fixhigh impact · low effortWhat we saw: Title words: united, airlines.
What to do: Append what the app does after the brand, e.g. "NoteNest – Voice Notes".
8 more fixes in the full report(5 high impact)
- Top keyword "flights" is not in the title
- 5 keyword gaps where competitors rank top 10 and you are absent
- Ranks top 10 for 8% of high-volume terms
- Visible for 5 of 29 tracked terms
- Top-10 coverage trails the competitor median (3 vs 5)
- Localised in 3 languages
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Top keywords
The 5 most searched terms we checked, and where this app ranks (top 96 results).
flights
In its description · demand 100/100 · difficulty 85/100
updates
In its description · demand 100/100 · difficulty 70/100
travel
In its subtitle, description · demand 99/100 · difficulty 81/100
airport
In its description · demand 93/100 · difficulty 73/100
apple updates
Not in its listing text · demand 81/100 · difficulty 69/100
24 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
See scoreExpedia: Hotels, Flights, Cars
Expedia, Inc. · ★ 4.8
Skyscanner Flights & Travel
Skyscanner · ★ 4.8
See scoreHopper: Flights, Hotels & Cars
Hopper · ★ 4.8
American Airlines
American Airlines · ★ 4.8
Southwest Airlines: Travel App
Southwest Airlines Co. · ★ 4.8
Reviews
From the 200 most recent public reviews.
0%
Replied to by the developer
42%
1–2 star reviews
0%
Reviews about bugs
What this listing gets right
- No wasted words across title and subtitle
- Opening lines lead with a key search term
- No guideline-risky terms in title or subtitle
- 7 screenshots (max 10)
- Icon present
- Average rating 4.78 from 8,432,628 ratings
- Rating volume at or above competitor median
- 0% of 1–2 star reviews mention bugs or crashes
- Last updated 4 days ago
- Release notes present
Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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