Domino's Pizza ASO score: 80/100

Domino's Pizza scores 80/100 on Growdone's ASO audit of its Google Play listing in India (checked 26 October 2026). Its strongest area is creatives (100/100) and its weakest is keyword coverage (38/100). We found 6 things to improve; the top 3 are below.

Google Play · Last checked 26 October 2026 · Refreshed monthly

Google Play·🇮🇳 India·Food & grocery

Domino's Pizza - Food Delivery

Enjoy Domino's All-New Big Big Cheese Burst with 2X Cheese in every bite.

Jubilant Foodworks · ★ 4.5 (4,506,367)

80
out of 100

ASO score

Score by area

21 of 23 checks could run on public store data.

Metadata

85

Keyword coverage

38

Creatives

100

Ratings & reviews

100

Localisation & freshness

100

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    4 keyword gaps where competitors rank top 10 and you are absent

    Fixhigh impact · medium effort

    What we saw: Gaps: food on track, grocery, groceries, meals

    What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).

  2. 2

    Words repeated across title and short description

    Improvemedium impact · low effort

    What we saw: Repeated: dominos. Each field is indexed once; repeating a word spends characters without adding reach.

    What to do: Remove the repeated words from the short description and spend the characters on gap keywords.

  3. 3

    Opening lines do not mention a key search term

    Improvemedium impact · low effort

    What we saw: First lines: "Things to do with Domino's App - Explore the menu for your favourite veg & non-veg pizzas, sides, pizza mania, meals & combos and desserts t…"

    What to do: Rewrite the first 3 lines (visible before 'more') to state the outcome using your top 2 keywords.

3 more fixes in the full report(2 high impact)

  • Ranks top 10 for 18% of high-volume terms
  • "food delivery" density in description is 0.9%
  • Visible for 8 of 27 tracked terms

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Top keywords

The 5 most searched terms we checked, and where this app ranks (top 30 results).

food delivery

In its title, description · demand 61/100 · difficulty 28/100

Estimated#3

big big

In its subtitle · demand 61/100 · difficulty 13/100

Estimated29+

food delivery game

Not in its listing text · demand 61/100 · difficulty 19/100

Estimated30+

big big game

Not in its listing text · demand 61/100 · difficulty 10/100

Estimated30+

food delivery simulator

Not in its listing text · demand 61/100 · difficulty 16/100

Estimated30+

22 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

Reviews

From the 200 most recent public reviews.

99%

Replied to by the developer

21%

1–2 star reviews

0%

Reviews about bugs

What this listing gets right

  • Title uses 30 of 30 characters
  • Short description uses 73 of 80 characters
  • Top keyword "food delivery" is in the title
  • Title contains a descriptive keyword, not just the brand
  • Description is 3,726 characters
  • Top-10 coverage matches or beats the competitor median (5 vs 5)
  • 12 screenshots (max 8)
  • Preview video present
  • Icon present
  • Average rating 4.55 from 4,506,367 ratings
  • Rating volume is 57% of the competitor median
  • 0% of 1–2 star reviews mention bugs or crashes
  • Developer replies to 99% of recent reviews
  • Last updated 3 days ago
  • Release notes present

Checked 26 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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Domino's Pizza Growdone ASO score: 80/100
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