Zepto ASO score: 90/100
Zepto scores 90/100 on Growdone's ASO audit of its Google Play listing in India (checked 26 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is creatives (83/100). We found 5 things to improve; the top 3 are below.
Google Play · Last checked 26 October 2026 · Refreshed monthly
Zepto: Groceries in minutes
Delivery in minutes | Lowest prices | Grocery, electronics, fashion & more
Zepto Marketplace Private Limited · ★ 4.7 (4,988,773)
ASO score
Score by area
21 of 23 checks could run on public store data.
Metadata
90
Keyword coverage
92
Creatives
83
Ratings & reviews
100
Localisation & freshness
88
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Words repeated across title and short description
Improvemedium impact · low effortWhat we saw: Repeated: minutes. Each field is indexed once; repeating a word spends characters without adding reach.
What to do: Remove the repeated words from the short description and spend the characters on gap keywords.
- 2
1 keyword gaps where competitors rank top 10 and you are absent
Improvehigh impact · medium effortWhat we saw: Gaps: lowest prices
What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).
- 3
"minutes" density in description is 1.3%
Improvemedium impact · medium effortWhat we saw: Play rewards 2–3% density for the primary term; higher reads as stuffing, lower under-signals relevance.
What to do: Use the term naturally in section headings and the first paragraph.
2 more fixes in the full report
- Release notes missing or generic
- No preview video
Is this your app, or one like it? Run a free audit of your own listing
Top keywords
The 5 most searched terms we checked, and where this app ranks (top 30 results).
minutes
In its title, subtitle, description · demand 79/100 · difficulty 37/100
grocery minutes
Not in its listing text · demand 60/100 · difficulty 10/100
groceries in minutes
In its title · demand 60/100 · difficulty 22/100
compare grocery prices
Not in its listing text · demand 59/100 · difficulty 10/100
groceries
In its title, description · demand 41/100 · difficulty 25/100
20 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
- See score
Blinkit: Groceries & more
Blinkit · ★ 4.6
- See score
Flipkart Online Shopping App
Flipkart · ★ 4.3
Flipkart Minutes
Flipkart · ★ 4.6
DMart Ready Online Grocery App
Avenue E-Commerce Ltd. · ★ 4.7
- See score
bigbasket: Groceries and more
Bigbasket.com · ★ 4.7
Reviews
From the 200 most recent public reviews.
32%
Replied to by the developer
34%
1–2 star reviews
3%
Reviews about bugs
What this listing gets right
- Title uses 27 of 30 characters
- Short description uses 74 of 80 characters
- Top keyword "minutes" is in the title
- Title contains a descriptive keyword, not just the brand
- Description is 3,946 characters
- Opening lines lead with a key search term
- Ranks top 10 for 70% of high-volume terms
- Visible for 14 of 25 tracked terms
- Top-10 coverage matches or beats the competitor median (12 vs 7)
- 7 screenshots (max 8)
- Icon present
- Average rating 4.67 from 4,988,773 ratings
- Rating volume at or above competitor median
- 3% of 1–2 star reviews mention bugs or crashes
- Developer replies to 32% of recent reviews
- Last updated 3 days ago
Checked 26 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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