Zepto ASO score: 90/100

Zepto scores 90/100 on Growdone's ASO audit of its Google Play listing in India (checked 26 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is creatives (83/100). We found 5 things to improve; the top 3 are below.

Google Play · Last checked 26 October 2026 · Refreshed monthly

Google Play·🇮🇳 India·Food & grocery

Zepto: Groceries in minutes

Delivery in minutes | Lowest prices | Grocery, electronics, fashion & more

Zepto Marketplace Private Limited · ★ 4.7 (4,988,773)

90
out of 100

ASO score

Score by area

21 of 23 checks could run on public store data.

Metadata

90

Keyword coverage

92

Creatives

83

Ratings & reviews

100

Localisation & freshness

88

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Words repeated across title and short description

    Improvemedium impact · low effort

    What we saw: Repeated: minutes. Each field is indexed once; repeating a word spends characters without adding reach.

    What to do: Remove the repeated words from the short description and spend the characters on gap keywords.

  2. 2

    1 keyword gaps where competitors rank top 10 and you are absent

    Improvehigh impact · medium effort

    What we saw: Gaps: lowest prices

    What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).

  3. 3

    "minutes" density in description is 1.3%

    Improvemedium impact · medium effort

    What we saw: Play rewards 2–3% density for the primary term; higher reads as stuffing, lower under-signals relevance.

    What to do: Use the term naturally in section headings and the first paragraph.

2 more fixes in the full report

  • Release notes missing or generic
  • No preview video

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Top keywords

The 5 most searched terms we checked, and where this app ranks (top 30 results).

minutes

In its title, subtitle, description · demand 79/100 · difficulty 37/100

Estimated#9

grocery minutes

Not in its listing text · demand 60/100 · difficulty 10/100

Estimated#1

groceries in minutes

In its title · demand 60/100 · difficulty 22/100

Estimated#1

compare grocery prices

Not in its listing text · demand 59/100 · difficulty 10/100

Estimated#5

groceries

In its title, description · demand 41/100 · difficulty 25/100

Estimated#1

20 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

Reviews

From the 200 most recent public reviews.

32%

Replied to by the developer

34%

1–2 star reviews

3%

Reviews about bugs

What this listing gets right

  • Title uses 27 of 30 characters
  • Short description uses 74 of 80 characters
  • Top keyword "minutes" is in the title
  • Title contains a descriptive keyword, not just the brand
  • Description is 3,946 characters
  • Opening lines lead with a key search term
  • Ranks top 10 for 70% of high-volume terms
  • Visible for 14 of 25 tracked terms
  • Top-10 coverage matches or beats the competitor median (12 vs 7)
  • 7 screenshots (max 8)
  • Icon present
  • Average rating 4.67 from 4,988,773 ratings
  • Rating volume at or above competitor median
  • 3% of 1–2 star reviews mention bugs or crashes
  • Developer replies to 32% of recent reviews
  • Last updated 3 days ago

Checked 26 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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Zepto Growdone ASO score: 90/100
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