Blinkit ASO score: 82/100

Blinkit scores 82/100 on Growdone's ASO audit of its Google Play listing in India (checked 26 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is keyword coverage (63/100). We found 7 things to improve; the top 3 are below.

Google Play · Last checked 26 October 2026 · Refreshed monthly

Google Play·🇮🇳 India·Food & grocery

Blinkit: Groceries & more

Get fruits, vegetables, groceries, electronics & more delivered at your doorstep

Blinkit · ★ 4.6 (10,115,308)

82
out of 100

ASO score

Score by area

21 of 23 checks could run on public store data.

Metadata

81

Keyword coverage

63

Creatives

83

Ratings & reviews

100

Localisation & freshness

100

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Title uses 25 of 30 characters

    Improvehigh impact · low effort

    What we saw: "Blinkit: Groceries & more" (25 chars). The title is the strongest ranking field in both stores.

    What to do: Use the remaining 5 characters for your top keyword, e.g. "Brand: keyword phrase".

  2. 2

    Words repeated across title and short description

    Improvemedium impact · low effort

    What we saw: Repeated: groceries. Each field is indexed once; repeating a word spends characters without adding reach.

    What to do: Remove the repeated words from the short description and spend the characters on gap keywords.

  3. 3

    3 keyword gaps where competitors rank top 10 and you are absent

    Improvehigh impact · medium effort

    What we saw: Gaps: products, low, shop

    What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).

4 more fixes in the full report(2 high impact)

  • "groceries" density in description is 0.9%
  • Ranks top 10 for 43% of high-volume terms
  • Visible for 13 of 34 tracked terms
  • No preview video

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Top keywords

The 5 most searched terms we checked, and where this app ranks (top 30 results).

groceries

In its title, subtitle, description · demand 79/100 · difficulty 25/100

Estimated#3

fruits vegetables

In its subtitle, description · demand 61/100 · difficulty 10/100

Estimated30+

fruits vegetables game

Not in its listing text · demand 61/100 · difficulty 10/100

Estimated30+

groceries delivery

Not in its listing text · demand 61/100 · difficulty 10/100

Estimated#1

delivered

In its subtitle, description · demand 41/100 · difficulty 16/100

Estimated#19

29 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

Reviews

From the 200 most recent public reviews.

86%

Replied to by the developer

16%

1–2 star reviews

3%

Reviews about bugs

What this listing gets right

  • Short description uses 80 of 80 characters
  • Top keyword "groceries" is in the title
  • Title contains a descriptive keyword, not just the brand
  • Description is 3,916 characters
  • Opening lines lead with a key search term
  • Top-10 coverage matches or beats the competitor median (10 vs 7)
  • 7 screenshots (max 8)
  • Icon present
  • Average rating 4.59 from 10,115,308 ratings
  • Rating volume at or above competitor median
  • 3% of 1–2 star reviews mention bugs or crashes
  • Developer replies to 86% of recent reviews
  • Last updated 2 days ago
  • Release notes present

Checked 26 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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Blinkit Growdone ASO score: 82/100
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