GrowdoneASO

Google Pay ASO score: 88/100

Google Pay scores 88/100 on Growdone's ASO audit of its Google Play listing in India (checked 25 October 2026). Its strongest area is creatives (100/100) and its weakest is keyword coverage (79/100). We found 4 things to improve; the top 3 are below.

Google Play · Last checked 25 October 2026 · Refreshed monthly

Google Play·🇮🇳 India·Finance

Google Pay: Secure UPI payment

Make UPI payments, recharges, pay bills & businesses with Google Pay (Tez)

Google LLC · ★ 4.3 (11,398,254)

88
out of 100

ASO score

Score by area

21 of 23 checks could run on public store data.

Metadata

88

Keyword coverage

79

Creatives

100

Ratings & reviews

82

Localisation & freshness

100

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Words repeated across title and short description

    Fixmedium impact · low effort

    What we saw: Repeated: upi, pay, google. Each field is indexed once; repeating a word spends characters without adding reach.

    What to do: Remove the repeated words from the short description and spend the characters on gap keywords.

  2. 2

    Developer replies to 9% of recent reviews

    Fixmedium impact · low effort

    What we saw: Play shows replies publicly; replying to negative reviews lifts updated ratings.

    What to do: Reply to every 1–3 star review within 48 hours with a fix or a workaround.

  3. 3

    1 keyword gaps where competitors rank top 10 and you are absent

    Improvehigh impact · medium effort

    What we saw: Gaps: payments recharges

    What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).

1 more fix in the full report(1 high impact)

  • Visible for 8 of 22 tracked terms

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Top keywords

The 5 most searched terms we checked, and where this app ranks (top 30 results).

upi

In its title, subtitle, description · demand 79/100 · difficulty 37/100

Estimated#4

upi payments

In its subtitle, description · demand 61/100 · difficulty 16/100

Estimated#6

secure upi

In its title · demand 60/100 · difficulty 13/100

Estimated#2

secure upi payment

In its title · demand 60/100 · difficulty 13/100

Estimated#1

upi lite

Not in its listing text · demand 60/100 · difficulty 10/100

Estimated#4

17 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

Reviews

From the 200 most recent public reviews.

9%

Replied to by the developer

24%

1–2 star reviews

6%

Reviews about bugs

What this listing gets right

  • Title uses 30 of 30 characters
  • Short description uses 74 of 80 characters
  • Top keyword "upi" is in the title
  • Title contains a descriptive keyword, not just the brand
  • Description is 2,876 characters
  • Opening lines lead with a key search term
  • "upi" density in description is 1.6%
  • Ranks top 10 for 56% of high-volume terms
  • Top-10 coverage matches or beats the competitor median (8 vs 7)
  • 6 screenshots (max 8)
  • Preview video present
  • Icon present
  • Average rating 4.34 from 11,398,254 ratings
  • Rating volume at or above competitor median
  • 6% of 1–2 star reviews mention bugs or crashes
  • Last updated 9 days ago
  • Release notes present

Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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Google Pay Growdone ASO score: 88/100
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