GrowdoneASO

Paytm ASO score: 88/100

Paytm scores 88/100 on Growdone's ASO audit of its Google Play listing in India (checked 25 October 2026). Its strongest area is creatives (100/100) and its weakest is keyword coverage (79/100). We found 4 things to improve; the top 3 are below.

Google Play · Last checked 25 October 2026 · Refreshed monthly

Google Play·🇮🇳 India·Finance

Paytm: Secure UPI Payments

UPI Money Transfer, Bill Payments, Recharge, Personal Loan, Flight, Bus, Train

Paytm - One97 Communications Ltd. · ★ 4.7 (24,473,422)

88
out of 100

ASO score

Score by area

21 of 23 checks could run on public store data.

Metadata

79

Keyword coverage

79

Creatives

100

Ratings & reviews

100

Localisation & freshness

100

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Title uses 26 of 30 characters

    Improvehigh impact · low effort

    What we saw: "Paytm: Secure UPI Payments" (26 chars). The title is the strongest ranking field in both stores.

    What to do: Use the remaining 4 characters for your top keyword, e.g. "Brand: keyword phrase".

  2. 2

    Words repeated across title and short description

    Fixmedium impact · low effort

    What we saw: Repeated: upi, payments. Each field is indexed once; repeating a word spends characters without adding reach.

    What to do: Remove the repeated words from the short description and spend the characters on gap keywords.

  3. 3

    2 keyword gaps where competitors rank top 10 and you are absent

    Improvehigh impact · medium effort

    What we saw: Gaps: secure upi, secure upi payment

    What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).

1 more fix in the full report(1 high impact)

  • Visible for 11 of 27 tracked terms

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Top keywords

The 5 most searched terms we checked, and where this app ranks (top 30 results).

upi

In its title, subtitle, description · demand 79/100 · difficulty 37/100

Estimated#1

upi payments sound

Not in its listing text · demand 62/100 · difficulty 10/100

Estimated#17

upi payments

In its title · demand 61/100 · difficulty 16/100

Estimated#1

upi money

In its subtitle, description · demand 61/100 · difficulty 10/100

Estimated#2

upi money transfer

In its subtitle, description · demand 61/100 · difficulty 10/100

Estimated#1

22 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

Reviews

From the 200 most recent public reviews.

96%

Replied to by the developer

9%

1–2 star reviews

11%

Reviews about bugs

What this listing gets right

  • Short description uses 78 of 80 characters
  • Top keyword "upi" is in the title
  • Title contains a descriptive keyword, not just the brand
  • Description is 3,890 characters
  • Opening lines lead with a key search term
  • "upi" density in description is 3.4%
  • Ranks top 10 for 55% of high-volume terms
  • Top-10 coverage matches or beats the competitor median (9 vs 8)
  • 7 screenshots (max 8)
  • Preview video present
  • Icon present
  • Average rating 4.68 from 24,473,422 ratings
  • Rating volume at or above competitor median
  • 11% of 1–2 star reviews mention bugs or crashes
  • Developer replies to 96% of recent reviews
  • Last updated 10 days ago
  • Release notes present

Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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Paytm Growdone ASO score: 88/100
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Growdone ASO is not affiliated with Paytm - One97 Communications Ltd.. This page uses only facts from the public Google Play listing (store page). App names and icons belong to their owners. Are you the developer? Claim this page or ask us to remove it.