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PhonePe UPI Payments, Loan App ASO score: 90/100

PhonePe UPI Payments, Loan App scores 90/100 on Growdone's ASO audit of its Google Play listing in India (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is creatives (83/100). We found 4 things to improve; the top 3 are below.

Google Play · Last checked 25 October 2026 · Refreshed monthly

Google Play·🇮🇳 India·Finance

PhonePe UPI Payments, Loan App

Secure UPI Pay, Recharge, Personal Loan App, Mutual Fund, Credit Card, Insurance

PhonePe · ★ 4.4 (14,326,151)

90
out of 100

ASO score

Score by area

19 of 21 checks could run on public store data.

Metadata

84

Keyword coverage

92

Creatives

83

Ratings & reviews

100

Localisation & freshness

100

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Words repeated across title and short description

    Fixmedium impact · low effort

    What we saw: Repeated: upi, loan. Each field is indexed once; repeating a word spends characters without adding reach.

    What to do: Remove the repeated words from the short description and spend the characters on gap keywords.

  2. 2

    1 keyword gaps where competitors rank top 10 and you are absent

    Improvehigh impact · medium effort

    What we saw: Gaps: money

    What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).

  3. 3

    "upi" density in description is 1.5%

    Improvemedium impact · medium effort

    What we saw: Play rewards 2–3% density for the primary term; higher reads as stuffing, lower under-signals relevance.

    What to do: Use the term naturally in section headings and the first paragraph.

1 more fix in the full report

  • No preview video

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Top keywords

The 5 most searched terms we checked, and where this app ranks (top 30 results).

upi

In its title, subtitle, description · demand 79/100 · difficulty 37/100

Estimated#2

loans

In its description · demand 79/100 · difficulty 19/100

Estimated#10

payment loan

Not in its listing text · demand 61/100 · difficulty 10/100

Estimated#4

upi payments

In its title, description · demand 60/100 · difficulty 16/100

Estimated#2

upi pay

In its subtitle · demand 60/100 · difficulty 22/100

Estimated#2

23 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

What this listing gets right

  • Title uses 30 of 30 characters
  • Short description uses 80 of 80 characters
  • Top keyword "upi" is in the title
  • Title contains a descriptive keyword, not just the brand
  • Description is 3,963 characters
  • Opening lines lead with a key search term
  • Ranks top 10 for 58% of high-volume terms
  • Visible for 15 of 28 tracked terms
  • Top-10 coverage matches or beats the competitor median (11 vs 6)
  • 8 screenshots (max 8)
  • Icon present
  • Average rating 4.43 from 14,326,151 ratings
  • Rating volume at or above competitor median
  • Last updated 6 days ago
  • Release notes present

Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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PhonePe UPI Payments, Loan App Growdone ASO score: 90/100
<a href="https://growdone.com/apps/android/com.phonepe.app"><img src="https://growdone.com/badge/android/com.phonepe.app.svg" alt="PhonePe UPI Payments, Loan App Growdone ASO score: 90/100" height="20"></a>
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Growdone ASO is not affiliated with PhonePe. This page uses only facts from the public Google Play listing (store page). App names and icons belong to their owners. Are you the developer? Claim this page or ask us to remove it.