magicpin ASO score: 70/100
magicpin scores 70/100 on Growdone's ASO audit of its Google Play listing in India (checked 26 October 2026). Its strongest area is localisation & freshness (100/100) and its weakest is keyword coverage (42/100). We found 9 things to improve; the top 3 are below.
Google Play · Last checked 26 October 2026 · Refreshed monthly
magicpin:Food Delivery, Dining
ONDC Food Delivery; Deals on Fashion, Fine-Dine, Movies, Restaurants & Online
magicpin: cashback / home delivery on local retail · ★ 4.3 (277,041)
ASO score
Score by area
21 of 23 checks could run on public store data.
Metadata
71
Keyword coverage
42
Creatives
83
Ratings & reviews
76
Localisation & freshness
100
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Words repeated across title and short description
Fixmedium impact · low effortWhat we saw: Repeated: food, delivery. Each field is indexed once; repeating a word spends characters without adding reach.
What to do: Remove the repeated words from the short description and spend the characters on gap keywords.
- 2
5 keyword gaps where competitors rank top 10 and you are absent
Fixhigh impact · medium effortWhat we saw: Gaps: fine dine, fine dine menu, order, offers, movies restaurants
What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).
- 3
Top keyword "ondc food" is not in the title
Improvehigh impact · medium effortWhat we saw: "ondc food" is the highest-volume relevant term we found (volume 61/100, estimated). It appears in the short description only.
What to do: Add "ondc food" to the title; the title carries the most ranking weight.
6 more fixes in the full report(3 high impact)
- "ondc food" density in description is 0.0%
- Ranks top 10 for 38% of high-volume terms
- Visible for 5 of 19 tracked terms
- Top-10 coverage trails the competitor median (4 vs 6)
- Rating volume is 6% of the competitor median
- No preview video
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Top keywords
The 5 most searched terms we checked, and where this app ranks (top 30 results).
ondc food
In its subtitle · demand 61/100 · difficulty 10/100
fine dine
In its subtitle · demand 61/100 · difficulty 13/100
fine dine menu
Not in its listing text · demand 61/100 · difficulty 10/100
food hunt
Not in its listing text · demand 60/100 · difficulty 10/100
food
In its title, subtitle, description · demand 41/100 · difficulty 37/100
14 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
- See score
Swiggy: Food Instamart Dineout
Swiggy · ★ 4.5
- See score
Zomato: Food Delivery & Dining
Zomato · ★ 4.6
toing - Food Delivery
Swiggy · ★ 4.5
Dineout: Restaurant Offers
Swiggy · ★ 4.7
- See score
Domino's Pizza - Food Delivery
Jubilant Foodworks · ★ 4.5
Reviews
From the 200 most recent public reviews.
100%
Replied to by the developer
19%
1–2 star reviews
5%
Reviews about bugs
What this listing gets right
- Title uses 30 of 30 characters
- Short description uses 77 of 80 characters
- Title contains a descriptive keyword, not just the brand
- Description is 3,414 characters
- Opening lines lead with a key search term
- 8 screenshots (max 8)
- Icon present
- Average rating 4.33 from 277,041 ratings
- 5% of 1–2 star reviews mention bugs or crashes
- Developer replies to 100% of recent reviews
- Last updated 39 days ago
- Release notes present
Checked 26 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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Growdone ASO is not affiliated with magicpin: cashback / home delivery on local retail. This page uses only facts from the public Google Play listing (store page). App names and icons belong to their owners. Are you the developer? Claim this page or ask us to remove it.