magicpin ASO score: 70/100

magicpin scores 70/100 on Growdone's ASO audit of its Google Play listing in India (checked 26 October 2026). Its strongest area is localisation & freshness (100/100) and its weakest is keyword coverage (42/100). We found 9 things to improve; the top 3 are below.

Google Play · Last checked 26 October 2026 · Refreshed monthly

Google Play·🇮🇳 India·Food & grocery

magicpin:Food Delivery, Dining

ONDC Food Delivery; Deals on Fashion, Fine-Dine, Movies, Restaurants & Online

magicpin: cashback / home delivery on local retail · ★ 4.3 (277,041)

70
out of 100

ASO score

Score by area

21 of 23 checks could run on public store data.

Metadata

71

Keyword coverage

42

Creatives

83

Ratings & reviews

76

Localisation & freshness

100

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Words repeated across title and short description

    Fixmedium impact · low effort

    What we saw: Repeated: food, delivery. Each field is indexed once; repeating a word spends characters without adding reach.

    What to do: Remove the repeated words from the short description and spend the characters on gap keywords.

  2. 2

    5 keyword gaps where competitors rank top 10 and you are absent

    Fixhigh impact · medium effort

    What we saw: Gaps: fine dine, fine dine menu, order, offers, movies restaurants

    What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).

  3. 3

    Top keyword "ondc food" is not in the title

    Improvehigh impact · medium effort

    What we saw: "ondc food" is the highest-volume relevant term we found (volume 61/100, estimated). It appears in the short description only.

    What to do: Add "ondc food" to the title; the title carries the most ranking weight.

6 more fixes in the full report(3 high impact)

  • "ondc food" density in description is 0.0%
  • Ranks top 10 for 38% of high-volume terms
  • Visible for 5 of 19 tracked terms
  • Top-10 coverage trails the competitor median (4 vs 6)
  • Rating volume is 6% of the competitor median
  • No preview video

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Top keywords

The 5 most searched terms we checked, and where this app ranks (top 30 results).

ondc food

In its subtitle · demand 61/100 · difficulty 10/100

Estimated#1

fine dine

In its subtitle · demand 61/100 · difficulty 13/100

Estimated30+

fine dine menu

Not in its listing text · demand 61/100 · difficulty 10/100

Estimated30+

food hunt

Not in its listing text · demand 60/100 · difficulty 10/100

Estimated19+

food

In its title, subtitle, description · demand 41/100 · difficulty 37/100

Estimated#10

14 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

Reviews

From the 200 most recent public reviews.

100%

Replied to by the developer

19%

1–2 star reviews

5%

Reviews about bugs

What this listing gets right

  • Title uses 30 of 30 characters
  • Short description uses 77 of 80 characters
  • Title contains a descriptive keyword, not just the brand
  • Description is 3,414 characters
  • Opening lines lead with a key search term
  • 8 screenshots (max 8)
  • Icon present
  • Average rating 4.33 from 277,041 ratings
  • 5% of 1–2 star reviews mention bugs or crashes
  • Developer replies to 100% of recent reviews
  • Last updated 39 days ago
  • Release notes present

Checked 26 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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magicpin Growdone ASO score: 70/100
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Growdone ASO is not affiliated with magicpin: cashback / home delivery on local retail. This page uses only facts from the public Google Play listing (store page). App names and icons belong to their owners. Are you the developer? Claim this page or ask us to remove it.