MX Player ASO score: 74/100
MX Player scores 74/100 on Growdone's ASO audit of its Google Play listing in India (checked 27 October 2026). Its strongest area is localisation & freshness (100/100) and its weakest is keyword coverage (54/100). We found 8 things to improve; the top 3 are below.
Google Play · Last checked 27 October 2026 · Refreshed monthly
MX Player: Video Player & OTT
Video Player with Advanced Hardware Acceleration,Subtitle Support: Videos Online
Amazon Mobile LLC · ★ 4.3 (14,332,912)
ASO score
Score by area
21 of 23 checks could run on public store data.
Metadata
71
Keyword coverage
54
Creatives
83
Ratings & reviews
82
Localisation & freshness
100
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Words repeated across title and short description
Fixmedium impact · low effortWhat we saw: Repeated: video, player. Each field is indexed once; repeating a word spends characters without adding reach.
What to do: Remove the repeated words from the short description and spend the characters on gap keywords.
- 2
Developer replies to 0% of recent reviews
Fixmedium impact · low effortWhat we saw: Play shows replies publicly; replying to negative reviews lifts updated ratings.
What to do: Reply to every 1–3 star review within 48 hours with a fix or a workaround.
- 3
5 keyword gaps where competitors rank top 10 and you are absent
Fixhigh impact · medium effortWhat we saw: Gaps: hd, tv, formats, support videos, subtitle support
What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).
5 more fixes in the full report(3 high impact)
- Top keyword "hardware acceleration" is not in the title
- "hardware acceleration" density in description is 0.0%
- Ranks top 10 for 21% of high-volume terms
- Visible for 11 of 34 tracked terms
- No preview video
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Top keywords
The 5 most searched terms we checked, and where this app ranks (top 30 results).
hardware acceleration
In its subtitle · demand 61/100 · difficulty 10/100
video editor
In its description · demand 61/100 · difficulty 37/100
video downloader
Not in its listing text · demand 61/100 · difficulty 28/100
video players
Not in its listing text · demand 61/100 · difficulty 10/100
hd
In its description · demand 42/100 · difficulty 37/100
29 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
Video Player All Format
InShot Inc. · ★ 4.7
Video Player Subtitle Support
Galaxy studio apps · ★ 4.0
VLC for Android
Videolabs · ★ 4.4
- See score
YouTube
Google LLC · ★ 4.1
NOVA Video Player
Courville Software · ★ 3.8
Reviews
From the 200 most recent public reviews.
0%
Replied to by the developer
17%
1–2 star reviews
9%
Reviews about bugs
What this listing gets right
- Title uses 29 of 30 characters
- Short description uses 80 of 80 characters
- Title contains a descriptive keyword, not just the brand
- Description is 3,815 characters
- Opening lines lead with a key search term
- Top-10 coverage matches or beats the competitor median (7 vs 3)
- 9 screenshots (max 8)
- Icon present
- Average rating 4.32 from 14,332,912 ratings
- Rating volume at or above competitor median
- 9% of 1–2 star reviews mention bugs or crashes
- Last updated 3 days ago
- Release notes present
Checked 27 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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