Tripadvisor ASO score: 73/100
Tripadvisor scores 73/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is localisation & freshness (100/100) and its weakest is creatives (58/100). We found 8 things to improve; the top 3 are below.
App Store · Last checked 25 October 2026 · Refreshed monthly
Tripadvisor: Plan & Book Trips
Hotels, Restaurants, Tours
Tripadvisor · ★ 4.8 (481,707)
ASO score
Score by area
21 of 22 checks could run on public store data.
Metadata
77
Keyword coverage
63
Creatives
58
Ratings & reviews
86
Localisation & freshness
100
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Top keyword "bookshelf" is not in the title
Fixhigh impact · medium effortWhat we saw: "bookshelf" is the highest-volume relevant term we found (volume 89/100, estimated).
What to do: Add "bookshelf" to the title; the title carries the most ranking weight.
- 2
2 keyword gaps where competitors rank top 10 and you are absent
Improvehigh impact · medium effortWhat we saw: Gaps: flight, flights hotels
What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).
- 3
5 screenshots (max 10)
Improvehigh impact · medium effortWhat we saw: Stores show 3 screenshots in search; 6+ lets the product page convince scrollers.
What to do: Add 1 more screenshots: one per core feature, benefit-led caption on each.
5 more fixes in the full report(2 high impact)
- Ranks top 10 for 27% of high-volume terms
- Visible for 12 of 26 tracked terms
- No preview video
- Rating volume is 39% of the competitor median
- Description is 1,378 characters
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Top keywords
The 5 most searched terms we checked, and where this app ranks (top 93 results).
bookshelf
Not in its listing text · demand 89/100 · difficulty 58/100
bookplayer
Not in its listing text · demand 88/100 · difficulty 40/100
book trips
In its title · demand 79/100 · difficulty 69/100
plan book
In its title, description · demand 74/100 · difficulty 46/100
book tracker
Not in its listing text · demand 73/100 · difficulty 65/100
21 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.

The MICHELIN Guide
Tablet Inc · ★ 4.9
See scoreBooking.com: Hotels & Travel
Booking.com · ★ 4.8
See scoreExpedia: Hotels, Flights, Cars
Expedia, Inc. · ★ 4.8
See scoreHopper: Flights, Hotels & Cars
Hopper · ★ 4.8

Dianping: Discover Good Places
Hanhai Information Technology (Shanghai) Co.Ltd · ★ 4.7
Reviews
From the 200 most recent public reviews.
0%
Replied to by the developer
29%
1–2 star reviews
5%
Reviews about bugs
What this listing gets right
- Title uses 30 of 30 characters
- Subtitle uses 26 of 30 characters
- No wasted words across title and subtitle
- Title contains a descriptive keyword, not just the brand
- Opening lines lead with a key search term
- No guideline-risky terms in title or subtitle
- Top-10 coverage matches or beats the competitor median (8 vs 6)
- Icon present
- Average rating 4.82 from 481,707 ratings
- 5% of 1–2 star reviews mention bugs or crashes
- Last updated 4 days ago
- Release notes present
- Localised in 28 languages
Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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