Tripadvisor ASO score: 73/100

Tripadvisor scores 73/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is localisation & freshness (100/100) and its weakest is creatives (58/100). We found 8 things to improve; the top 3 are below.

App Store · Last checked 25 October 2026 · Refreshed monthly

App Store·🇺🇸 United States·Travel

Tripadvisor: Plan & Book Trips

Hotels, Restaurants, Tours

Tripadvisor · ★ 4.8 (481,707)

73
out of 100

ASO score

Score by area

21 of 22 checks could run on public store data.

Metadata

77

Keyword coverage

63

Creatives

58

Ratings & reviews

86

Localisation & freshness

100

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Top keyword "bookshelf" is not in the title

    Fixhigh impact · medium effort

    What we saw: "bookshelf" is the highest-volume relevant term we found (volume 89/100, estimated).

    What to do: Add "bookshelf" to the title; the title carries the most ranking weight.

  2. 2

    2 keyword gaps where competitors rank top 10 and you are absent

    Improvehigh impact · medium effort

    What we saw: Gaps: flight, flights hotels

    What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).

  3. 3

    5 screenshots (max 10)

    Improvehigh impact · medium effort

    What we saw: Stores show 3 screenshots in search; 6+ lets the product page convince scrollers.

    What to do: Add 1 more screenshots: one per core feature, benefit-led caption on each.

5 more fixes in the full report(2 high impact)

  • Ranks top 10 for 27% of high-volume terms
  • Visible for 12 of 26 tracked terms
  • No preview video
  • Rating volume is 39% of the competitor median
  • Description is 1,378 characters

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Top keywords

The 5 most searched terms we checked, and where this app ranks (top 93 results).

bookshelf

Not in its listing text · demand 89/100 · difficulty 58/100

Verified93+

bookplayer

Not in its listing text · demand 88/100 · difficulty 40/100

Verified85+

book trips

In its title · demand 79/100 · difficulty 69/100

Verified#1

plan book

In its title, description · demand 74/100 · difficulty 46/100

Verified#7

book tracker

Not in its listing text · demand 73/100 · difficulty 65/100

Verified92+

21 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

Reviews

From the 200 most recent public reviews.

0%

Replied to by the developer

29%

1–2 star reviews

5%

Reviews about bugs

What this listing gets right

  • Title uses 30 of 30 characters
  • Subtitle uses 26 of 30 characters
  • No wasted words across title and subtitle
  • Title contains a descriptive keyword, not just the brand
  • Opening lines lead with a key search term
  • No guideline-risky terms in title or subtitle
  • Top-10 coverage matches or beats the competitor median (8 vs 6)
  • Icon present
  • Average rating 4.82 from 481,707 ratings
  • 5% of 1–2 star reviews mention bugs or crashes
  • Last updated 4 days ago
  • Release notes present
  • Localised in 28 languages

Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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Tripadvisor Growdone ASO score: 73/100
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