Facebook ASO score: 67/100
Facebook scores 67/100 on Growdone's ASO audit of its Google Play listing in India (checked 27 October 2026). Its strongest area is creatives (83/100) and its weakest is metadata (37/100). We found 10 things to improve; the top 3 are below.
Google Play · Last checked 27 October 2026 · Refreshed monthly
A little connection can go a long way
Meta Platforms, Inc. · ★ 4.3 (187,290,157)
ASO score
Score by area
21 of 23 checks could run on public store data.
Metadata
37
Keyword coverage
79
Creatives
83
Ratings & reviews
82
Localisation & freshness
75
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Title uses 8 of 30 characters
Fixhigh impact · low effortWhat we saw: "Facebook" (8 chars). The title is the strongest ranking field in both stores.
What to do: Use the remaining 22 characters for your top keyword, e.g. "Brand: keyword phrase".
- 2
Short description uses 37 of 80 characters
Fixhigh impact · low effortWhat we saw: "A little connection can go a long way"
What to do: Write a 80-character short description that states the outcome and includes 2–3 keywords not already in the title.
- 3
Developer replies to 0% of recent reviews
Fixmedium impact · low effortWhat we saw: Play shows replies publicly; replying to negative reviews lifts updated ratings.
What to do: Reply to every 1–3 star review within 48 hours with a fix or a workaround.
7 more fixes in the full report(3 high impact)
- Top keyword "go long" is not in the title
- Opening lines do not mention a key search term
- "go long" density in description is 0.0%
- 3 keyword gaps where competitors rank top 10 and you are absent
- Release notes missing or generic
- Visible for 6 of 18 tracked terms
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Top keywords
The 5 most searched terms we checked, and where this app ranks (top 30 results).
go long
Not in its listing text · demand 61/100 · difficulty 16/100
long way
In its subtitle · demand 60/100 · difficulty 10/100
go long beach
Not in its listing text · demand 60/100 · difficulty 10/100
long way desert
Not in its listing text · demand 60/100 · difficulty 16/100
way my train
Not in its listing text · demand 60/100 · difficulty 10/100
13 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
- See score
Instagram
Instagram · ★ 4.3
- See score
Duolingo: Learn Languages
Duolingo · ★ 4.6
Go Long Drive – Driver App
ETCHTECH GLOBAL SOLUTIONS LLP
Go Long Beach!
City of Long Beach
inDrive: Taxi & Driver App
® SUOL INNOVATIONS LTD · ★ 4.7
Reviews
From the 200 most recent public reviews.
0%
Replied to by the developer
18%
1–2 star reviews
0%
Reviews about bugs
What this listing gets right
- No wasted words across title and short description
- Title contains a descriptive keyword, not just the brand
- Description is 1,670 characters
- Ranks top 10 for 50% of high-volume terms
- Top-10 coverage matches or beats the competitor median (5 vs 2)
- 8 screenshots (max 8)
- Icon present
- Average rating 4.31 from 187,290,157 ratings
- Rating volume at or above competitor median
- 0% of 1–2 star reviews mention bugs or crashes
- Last updated 5 days ago
Checked 27 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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