YONO SBI ASO score: 66/100
YONO SBI scores 66/100 on Growdone's ASO audit of its Google Play listing in India (checked 25 October 2026). Its strongest area is localisation & freshness (100/100) and its weakest is keyword coverage (13/100). We found 9 things to improve; the top 3 are below.
Google Play · Last checked 25 October 2026 · Refreshed monthly
YONO SBI: Banking, UPI & Pay
SBI mobile banking app: transfer money, UPI payments, savings account & loans
State Bank of India · ★ 4.2 (3,067,150)
ASO score
Score by area
21 of 23 checks could run on public store data.
Metadata
84
Keyword coverage
13
Creatives
83
Ratings & reviews
71
Localisation & freshness
100
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Words repeated across title and short description
Fixmedium impact · low effortWhat we saw: Repeated: sbi, banking, upi. Each field is indexed once; repeating a word spends characters without adding reach.
What to do: Remove the repeated words from the short description and spend the characters on gap keywords.
- 2
5 keyword gaps where competitors rank top 10 and you are absent
Fixhigh impact · medium effortWhat we saw: Gaps: pay, money, insurance, money upi, payments savings
What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).
- 3
Ranks top 10 for 18% of high-volume terms
Fixhigh impact · high effortWhat we saw: 2 of 11 highest-volume terms rank in the top 10.
What to do: Target the gap keywords below: add them to indexed fields and build downloads velocity on them.
6 more fixes in the full report(3 high impact)
- Top-10 coverage trails the competitor median (2 vs 9)
- "upi" density in description is 0.5%
- Visible for 9 of 27 tracked terms
- Average rating 4.20 from 3,067,150 ratings
- No preview video
- Rating volume is 27% of the competitor median
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Top keywords
The 5 most searched terms we checked, and where this app ranks (top 30 results).
upi
In its title, subtitle, description · demand 79/100 · difficulty 37/100
banking
In its title, subtitle, description · demand 79/100 · difficulty 28/100
banking upi
In its title · demand 61/100 · difficulty 10/100
banking calculator
Not in its listing text · demand 61/100 · difficulty 19/100
upi pay
In its title · demand 60/100 · difficulty 22/100
22 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
- See score
PhonePe UPI Payments, Loan App
PhonePe · ★ 4.4
- See score
Paytm: Secure UPI Payments
Paytm - One97 Communications Ltd. · ★ 4.7
- See score
Google Pay: Secure UPI payment
Google LLC · ★ 4.3
BHIM Bharat's Own Payments App
National Payments Corporation of India (NPCI) · ★ 4.5
Navi: UPI, Payments, Insurance
Navi · ★ 4.5
Reviews
From the 200 most recent public reviews.
98%
Replied to by the developer
33%
1–2 star reviews
18%
Reviews about bugs
What this listing gets right
- Title uses 28 of 30 characters
- Short description uses 77 of 80 characters
- Top keyword "upi" is in the title
- Title contains a descriptive keyword, not just the brand
- Description is 3,973 characters
- Opening lines lead with a key search term
- 8 screenshots (max 8)
- Icon present
- 18% of 1–2 star reviews mention bugs or crashes
- Developer replies to 98% of recent reviews
- Last updated 27 days ago
- Release notes present
Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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