YONO SBI ASO score: 66/100

YONO SBI scores 66/100 on Growdone's ASO audit of its Google Play listing in India (checked 25 October 2026). Its strongest area is localisation & freshness (100/100) and its weakest is keyword coverage (13/100). We found 9 things to improve; the top 3 are below.

Google Play · Last checked 25 October 2026 · Refreshed monthly

Google Play·🇮🇳 India·Finance

YONO SBI: Banking, UPI & Pay

SBI mobile banking app: transfer money, UPI payments, savings account & loans

State Bank of India · ★ 4.2 (3,067,150)

66
out of 100

ASO score

Score by area

21 of 23 checks could run on public store data.

Metadata

84

Keyword coverage

13

Creatives

83

Ratings & reviews

71

Localisation & freshness

100

Top fixes for this listing

The first fixes from the free report, in order of impact.

  1. 1

    Words repeated across title and short description

    Fixmedium impact · low effort

    What we saw: Repeated: sbi, banking, upi. Each field is indexed once; repeating a word spends characters without adding reach.

    What to do: Remove the repeated words from the short description and spend the characters on gap keywords.

  2. 2

    5 keyword gaps where competitors rank top 10 and you are absent

    Fixhigh impact · medium effort

    What we saw: Gaps: pay, money, insurance, money upi, payments savings

    What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).

  3. 3

    Ranks top 10 for 18% of high-volume terms

    Fixhigh impact · high effort

    What we saw: 2 of 11 highest-volume terms rank in the top 10.

    What to do: Target the gap keywords below: add them to indexed fields and build downloads velocity on them.

6 more fixes in the full report(3 high impact)

  • Top-10 coverage trails the competitor median (2 vs 9)
  • "upi" density in description is 0.5%
  • Visible for 9 of 27 tracked terms
  • Average rating 4.20 from 3,067,150 ratings
  • No preview video
  • Rating volume is 27% of the competitor median

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Top keywords

The 5 most searched terms we checked, and where this app ranks (top 30 results).

upi

In its title, subtitle, description · demand 79/100 · difficulty 37/100

Estimated#18

banking

In its title, subtitle, description · demand 79/100 · difficulty 28/100

Estimated#6

banking upi

In its title · demand 61/100 · difficulty 10/100

Estimated#1

banking calculator

Not in its listing text · demand 61/100 · difficulty 19/100

Estimated30+

upi pay

In its title · demand 60/100 · difficulty 22/100

Estimated#18

22 more keywords, with ranks and gaps, are in the full report.

Apps it competes with in search

Apps that rank for the same searches.

Reviews

From the 200 most recent public reviews.

98%

Replied to by the developer

33%

1–2 star reviews

18%

Reviews about bugs

What this listing gets right

  • Title uses 28 of 30 characters
  • Short description uses 77 of 80 characters
  • Top keyword "upi" is in the title
  • Title contains a descriptive keyword, not just the brand
  • Description is 3,973 characters
  • Opening lines lead with a key search term
  • 8 screenshots (max 8)
  • Icon present
  • 18% of 1–2 star reviews mention bugs or crashes
  • Developer replies to 98% of recent reviews
  • Last updated 27 days ago
  • Release notes present

Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.

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YONO SBI Growdone ASO score: 66/100
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