Amazon Prime Video ASO score: 77/100
Amazon Prime Video scores 77/100 on Growdone's ASO audit of its App Store listing in the US (checked 25 October 2026). Its strongest area is ratings & reviews (100/100) and its weakest is keyword coverage (54/100). We found 7 things to improve; the top 3 are below.
App Store · Last checked 25 October 2026 · Refreshed monthly
Amazon Prime Video
Originals, movies, TV, sports
AMZN Mobile LLC · ★ 4.8 (3,078,919)
ASO score
Score by area
21 of 22 checks could run on public store data.
Metadata
91
Keyword coverage
54
Creatives
58
Ratings & reviews
100
Localisation & freshness
93
Top fixes for this listing
The first fixes from the free report, in order of impact.
- 1
Title uses 18 of 30 characters
Improvehigh impact · low effortWhat we saw: "Amazon Prime Video" (18 chars). The title is the strongest ranking field in both stores.
What to do: Use the remaining 12 characters for your top keyword, e.g. "Brand: keyword phrase".
- 2
4 keyword gaps where competitors rank top 10 and you are absent
Fixhigh impact · medium effortWhat we saw: Gaps: video, originals, movies tv, tv live
What to do: Work the top 3 gap terms into title/subtitle; the rest into the description (Play) or keyword field (iOS).
- 3
5 screenshots (max 10)
Improvehigh impact · medium effortWhat we saw: Stores show 3 screenshots in search; 6+ lets the product page convince scrollers.
What to do: Add 1 more screenshots: one per core feature, benefit-led caption on each.
4 more fixes in the full report(2 high impact)
- Ranks top 10 for 42% of high-volume terms
- Visible for 9 of 30 tracked terms
- Release notes missing or generic
- No preview video
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Top keywords
The 5 most searched terms we checked, and where this app ranks (top 84 results).
prime
In its title, description · demand 99/100 · difficulty 77/100
prime video
In its title, description · demand 81/100 · difficulty 73/100
prime video tv
In its description · demand 81/100 · difficulty 68/100
prime music
Not in its listing text · demand 80/100 · difficulty 67/100
video editor
Not in its listing text · demand 79/100 · difficulty 90/100
25 more keywords, with ranks and gaps, are in the full report.
Apps it competes with in search
Apps that rank for the same searches.
Reviews
From the 200 most recent public reviews.
0%
Replied to by the developer
59%
1–2 star reviews
6%
Reviews about bugs
What this listing gets right
- Subtitle uses 29 of 30 characters
- No wasted words across title and subtitle
- Top keyword "prime" is in the title
- Title contains a descriptive keyword, not just the brand
- Description is 2,931 characters
- Opening lines lead with a key search term
- No guideline-risky terms in title or subtitle
- Top-10 coverage matches or beats the competitor median (7 vs 3)
- Icon present
- Average rating 4.76 from 3,078,919 ratings
- Rating volume at or above competitor median
- 6% of 1–2 star reviews mention bugs or crashes
- Last updated 4 days ago
- Localised in 30 languages
Checked 25 October 2026 from the public store listing. Scores are rule-based and repeatable: the same listing always gets the same score.
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